Meet the Team


David Howarth
Chief Executive
David founded defibshop in 2005, having set up his nationwide First Aid training company, Imperative Training, just two years before.


David Howarth
Chief Executive
Dave founded defibshop in 2005, having set up his nationwide First Aid training company, Imperative Training, just two years before.
Dave says he's most proud of the ability of the defibshop team to provide expert advice to our customers when they're looking to invest in something so important.
We like working with Dave because he's always looking for new ways for us to provide a better service to our customers.


Lyndsey Hope
Managing Director
Lyndsey joined the business in 2008 as a Customer Service Advisor having previously spent 12 years working in hospitality.


Lyndsey Hope
Managing Director
Lyndsey joined the business in 2008 as a Customer Service Advisor having previously spent 12 years working in hospitality.
Now our Managing Director, Lyndsey says that her favourite thing about working at defibshop is that because we are a small business with such forward thinking teams, when we come up with new ideas and ways of working we can be implementing them within a week.
We like working with Lyndsey because she encourages everyone to take initiative and share ideas.


Kerry Fairhurst
Marketing Manager
With 20 Years marketing experience across a variety of industries, Kerry joined defibshop in 2019.


Kerry Fairhurst
Marketing Manager
With 20 Years marketing experience across a variety of industries, Kerry joined defibshop in 2019.
Kerry says that she finds her role rewarding because of the knowledge that the work we do in raising awareness of Sudden Cardiac Arrest (SCA) helps to saves lives every day.
We like working with Kerry because she encourages us to share our ideas and collaborate across all teams to provide the best experience for our customers.


Rick Brewin
IT Systems & Salesforce Administrator
After working with CRM Systems in a Customer Service role for several years, Rick joined defibshop as IT Systems and Salesforce Administrator in 2018.


Rick Brewin
IT Systems & Salesforce Administrator
After working with CRM Systems in a Customer Service role for several years, Rick joined defibshop as IT Systems and Salesforce Administrator in 2018.
Rick says his favourite thing about the company is the culture of teamwork, and everyone's willingness to muck in and work together.
We like working with Rick because he's always ready to offer his time to help every department.


Keith Webb
AED Product Specialist
Having worked in insurance for 12 years, Keith joined defibshop in 2013.


Keith Webb
AED Product Specialist
Having worked in insurance for 12 years, Keith joined defibshop in 2013.
Keith says he likes talking to people about a mission he really cares about. He says defibshop is like a family all striving for the same thing; to save lives.
We like working with Keith because he's able to see the bigger picture whilst working hard on his own projects.


Victoria Burgess
Customer Service Specialist
After running her own customer-facing business for 10 years, Victoria joined defibshop in 2018 as an AED Product specialist.


Victoria Burgess
Customer Service Specialist
After running her own customer-facing business for 10 years, Victoria joined defibshop in 2018 as an AED Product specialist.
Victoria says that her favourite moments at work are when customers call and say that they've used the defibrillator they bought from us and saved someone's life.
We like working with Victoria because she's always laughing and helps make defibshop a fun place to work.


Chloe Davison
AED Product Specialist
Chloe joined our team in 2019 as a Sales Administrator.


Chloe Davison
AED Product Specialist
Chloe joined our team in 2019 as a Sales Administrator.
Chloe says that the best things about working at defibshop are the way that the team all help each other to achieve their goals, and that we make a real difference by selling life-saving equipment.
We like working with Chloe because she’s a real team player, who will stop everything to help another team member.


Faye Thetford
Training and Quality Manager
Faye joined the imperative training family to look after our Internal Quality Assurance in 2015 after working in juice and smoothie retail for over 8 years.


Faye Thetford
Training and Quality Manager
Faye joined the imperative training family to look after our Internal Quality Assurance in 2015 after working in juice and smoothie retail for over 8 years.
Now our Training and Quality Manager, Faye says the best thing about her role is the chance to grow relationships with customers and trainers.
We like working with Faye because she takes her role seriously but knows when and how to have a laugh!


Kathryn Parr
Accountant
With 20 years Accounting experience, and after a few jobs where she didn't feel settled, Kath joined our family in 2012.


Kathryn Parr
Accountant
With 20 years Accounting experience, and after a few jobs where she didn't feel settled, Kath joined our family in 2012.
Kath says defibshop is like her second home, "I feel comfortable and welcome and part of a family here, there are people I can rely on and have fun with; I have made some very special lifelong friends at defibshop."
We like working with Kath because she's always a positive, caring colleague and friend to everyone.


Sarah McLoughlin
Marketing Executive
Sarah joined defibshop as a Marketing Assistant fresh out of Manchester Metropolitan University after completing her degree in 2017.


Sarah McLoughlin
Marketing Executive
Sarah joined defibshop as a Marketing Assistant fresh out of Manchester Metropolitan University after completing her degree in 2017.
Sarah says the best thing about her role is that because of the collaborative way we work, no two days look the same.
We like working with Sarah because she's never afraid of a challenge, and gets stuck in no matter what the task.


Paula Walker
Sales Support Leader
Paula rejoins defibshop after taking some time out to give her two young children the best start to life.


Paula Walker
Sales Support Leader
Paula rejoins defibshop after taking some time out to give her two young children the best start to life.
Paula says she is enjoying her return to work and being involved again in an industry that helps to save lives every day.
We like working with Paula because she has got straight back in to the business and applies this ethos to her work.