Meet the Team

David Howarth

Chief Executive

As Chief Executive, I'm proud of the courses we teach as one of the UK's leading training organisations.

Read more: David Howarth


Lyndsey Hope

Managing Director

I manage nationwide blue-chip accounts for Imperative Training as well as manging sales for Imperative Supplies.

Read more: Lyndsey Hope


Emma Lloyd

Creative and Marketing Manager

My main goal is to drive the business forward through brand awareness and online marketing activity.

Read more: Emma Lloyd


Kath Parr


I am the accounts department manager and I make sure the companies finances are running smoothly.

Read more: Kath Parr


Millie McDonagh

defibshop Manager

I oversee the defibshop sales team and help them develop their skills as Product Specialists.

Read more: Millie McDonagh


Lindsay Atherton

Vice President of Sales for defibshop USA

I manage the defibshop team and ensure that our customers receive the best level of service possible.

Read more: Lindsay Atherton


Jana Jassova

HR Officer

I ensure that all employees are happy within their roles and the company is compliant to various laws.

Read more: Jana Jassova


Frank Cross

Medical Director

Frank is a consultant general and vascular surgeon. 

Read more: Frank Cross


Keith Webb

AED Product Specialist

As part of the sales team, I ensure all organisations are aware of the benefits of access to a defibrillator on site.

Read more: Keith Webb


Georgina Merry

Warehouse Co-ordinator

I ensure products and packages are processed efficiently to go to our customers and clients.

Read more: Georgina Merry


Faye Thetford

Training and Quality Manager

I manage and support the trainers with their needs and internally verify completed course paperwork.

Read more: Faye Thetford


Amair Ahmad

Warehouse Administrator

The role of Warehouse Administrator involves getting orders processed and ready to ship to customers.

Read more: Amair Ahmad


Amy Lyon

Training Co-ordinator

I ensure that our services are running smoothly and products are dispatched on time.

Read more: Amy Lyon


Rebecca Watson


As an Administrator, I ensure that all the correct paperwork is sent to our trainers for their allocated training courses.

Read more: Rebecca Watson


Lisa Halden

AED Product Specialist

I assist defibshop customers with orders and enquiries as part of the sales team.

Read more: Lisa Halden


Peter Stainer

Account Manager

As an Account Manager I ensure all the needs of our customers are met promptly.

Read more: Peter Stainer


Paula Walker

AED Product Specialist

I provide impartial advice and great sevice to customers on their defibrillator purchases .

Read more: Paula Walker


Vicky Smith

AED Product Specialist

The main aspects of my role are helping customers with enquiries and processing orders.

Read more: Vicky Smith


Victoria Burgess

Sales Administrator

As a Sales Administrator, I liase with customers at each and every stage of the buying process.

Read more: Victoria Burgess


Dariane Moore

Account Manager

I liaise with customers at all stages to ensure their needs are met promptly and professionally.

Read more: Dariane Moore


Mark Hindmarch

Accounts Assistant

I ensure all payments are made on time and any payment queries are resolved as soon as possible.

Read more: Mark Hindmarch


Amy Rush

Credit Controller

I work within the accounts department, managing and making sure payments are up to date.

Read more: Amy Rush


Jenny Brannan 

Creative and Marketing Co-ordinator

My role as a part of the creative team is to promote the defibshop brand using our social media platforms.

Read more: Jenny Brannan


Sarah McLoughlin

Creative and Marketing Assistant

As part of the Creative Team, my role is to promote defibshop through various social media platforms.

Read more: Sarah McLoughlin


Rick Brewin

IT Systems & Salesforce Administrator

I ensure the business's IT systems are running smoothly and are consistently being updated and improved.

Read more: Rick Brewin


James Brierley

Graphic Designer

My role as the Graphic Designer is to help create the brand identity that our customers will associate with defibshop.

Read more: James Brierley