Meet the Team

David Howarth

Chief Executive

As Chief Executive, I'm proud of the courses we teach as one of the UK's leading training organisations.

Read more: David Howarth


Lyndsey Hope

Managing Director

I manage nationwide blue-chip accounts for Imperative Training as well as manging sales for Imperative Supplies.

Read more: Lyndsey Hope


Emma Lloyd

Creative and Marketing Manager

My main goal is to drive the business forward through brand awareness and online marketing activity.

Read more: Emma Lloyd


Kath Parr


I am the accounts department manager and I make sure the companies finances are running smoothly.

Read more: Kath Parr


Lindsay Atherton

defibshop Manager

I manage the defibshop team and ensure that our customers receive the best level of service possible.

Read more: Lindsay Atherton


Millie McDonagh

defibshop Manager

I oversee the defibshop sales team and help them develop their skills as Product Specialists.

Read more: Millie McDonagh


Frank Cross

Medical Director

Frank is a consultant general and vascular surgeon. 

Read more: Frank Cross


Keith Webb

AED Product Specialist

As part of the sales team, I ensure all organisations are aware of the benefits of access to a defibrillator on site.

Read more: Keith Webb


Georgina Merry

Warehouse Co-ordinator

I ensure products and packages are processed efficiently to go to our customers and clients.

Read more: Georgina Merry


Faye Thetford

Training Co-ordinator

I manage and support the trainers with their needs, and provide support to the Training & Administration Manager.

Read more: Faye Thetford


Amair Ahmad

Warehouse Administrator

The role of Warehouse Administrator involves getting orders processed and ready to ship to customers.

Read more: Amair Ahmad


Amy Lyon


I ensure that our services are running smoothly and products are dispatched on time.

Read more: Amy Lyon


Lisa Halden

AED Product Specialist

I assist defibshop customers with orders and enquiries as part of the sales team.

Read more: Lisa Halden


Paula Walker

AED Product Specialist

I provide impartial advice and great sevice to customers on their defibrillator purchases .

Read more: Paula Walker


Dariane Moore

Account Manager

I liaise with customers at all stages to ensure their needs are met promptly and professionally.

Read more: Dariane Moore


Diane Souch

Credit Controller

I manage any customer overdue account balances and answer any queries they may have.

Read more: Diane Souch


Amy Rush

Credit Controller

I work within the accounts department, managing and making sure payments are up to date.

Read more: Amy Rush


Francesca Wilson

Creative and Marketing Co-ordinator

As part of the creative team, it is my job to help create a wider awareness and promote the brand's identity.

Read more: Francesca Wilson


Jenny Brannan 

Creative and Marketing Assistant

My role as a part of the creative team is to promote the defibshop brand using our social media platforms.

Read more: Jenny Brannan


Sarah McLoughlin

Creative and Marketing Assistant

As part of the Creative Team, my role is to promote defibshop through various social media platforms.

Read more: Sarah McLoughlin


James Brierley

Graphic Designer

My role as the Graphic Designer is to help create the brand identity that our customers will associate with defibshop.

Read more: James Brierley


Blanca Martinez 

Graphic Designer

As a graphic designer, I aim to give the brand the right visual look and create a recognisable brand identity.

Read more: Blanca Martinez Valiente