Meet the Team
David HowarthChief Executive
As Chief Executive, I'm proud of the courses we teach as one of the UK's leading training organisations.Read more: David Howarth
Lyndsey HopeManaging Director
I manage nationwide blue-chip accounts for Imperative Training as well as manging sales for Imperative Supplies.Read more: Lyndsey Hope
Emma LloydCreative and Marketing Manager
My main goal is to drive the business forward through brand awareness and online marketing activity.Read more: Emma Lloyd
I am the accounts department manager and I make sure the companies finances are running smoothly.Read more: Kath Parr
I manage the defibshop team and ensure that our customers receive the best level of service possible.
I oversee the defibshop sales team and help them develop their skills as Product Specialists.
Frank CrossMedical Director
Frank is a consultant general and vascular surgeon.Read more: Frank Cross
Keith WebbAED Product Specialist
As part of the sales team, I ensure all organisations are aware of the benefits of access to a defibrillator on site.Read more: Keith Webb
Georgina MerryWarehouse Co-ordinator
I ensure products and packages are processed efficiently to go to our customers and clients.Read more: Georgina Merry
Faye ThetfordTraining Co-ordinator
I manage and support the trainers with their needs, and provide support to the Training & Administration Manager.Read more: Faye Thetford
Amair AhmadWarehouse Administrator
The role of Warehouse Administrator involves getting orders processed and ready to ship to customers.Read more: Amair Ahmad
I ensure that our services are running smoothly and products are dispatched on time.
I assist in training allocation and qualification paperwork as part of the Admin team.
AED Product Specialist
I assist defibshop customers with orders and enquiries as part of the sales team.
Paula WalkerAED Product Specialist
I provide impartial advice and great sevice to customers on their defibrillator purchases .Read more: Paula Walker
AED Product Specialist - Retentions
I ensure customers can repurchase their AED's vital accessories quickly and easily with defibshop.
Rachael TaylorAED Product Specialist
The main aspects of my role are helping customers with enquiries and processing orders.Read more: Rachael Taylor
Georgina DuncanAccount Manager
I work with our customers to establish the right training course to match their needs.Read more: Georgina Duncan
Dariane MooreAccount Manager
I liaise with customers at all stages to ensure their needs are met promptly and professionally.Read more: Dariane Howarth
Diane SouchCredit Controller
I manage any customer overdue account balances and answer any queries they may have.Read more: Diane Souch
Amy RushCredit Controller
I work within the accounts department, managing and making sure payments are up to date.Read more: Amy Rush
Francesca WilsonCreative and Marketing Co-ordinator
As part of the creative team, it is my job to help create a wider awareness and promote the brand's identity.Read more: Francesca Wilson
Jenny BrannanCreative and Marketing Assistant
My role as a part of the creative team is to promote the defibshop brand using our social media platforms.
Blanca MartinezGraphic Designer
As a graphic designer, I aim to give the brand the right visual look and create a recognisable brand identity.Read more: Blanca Martinez Valiente