Defibshop wins Excellence Award!


On the 25th May 2017, imperative training and defibshop were named finalist in this year’s Salford Business Awards. The Salford Business Awards celebrate all businesses in the Salford area and this year we were proud to take away the Excellence Award!

Chosen from hundreds of applicants, we were lucky enough to be selected as one of the top 4 businesses in the Salford area, providing Excellence within every aspect of our brand from customer service to employee satisfaction!

After years of being named runner-up or finalist, this year was our year as we were announced the winners of the Excellence Award! For both the imperative and defibshop brand, this a huge achievement and highlights our determination to be the very best in everything that we do.

Managing Director of imperative, Lyndsey Hope, said: “It’s a fantastic achievement for all of us. We couldn’t be happier.

“Winning this award is an amazing testament to our work. We’re incredibly proud of what we have achieved as a business, so far.

“It is the team behind imperative training and defibshop which are the reason for the brand’s success, but it is awards like this that help to create the positive and motivational atmosphere which can only help the business and our staff progress and succeed.”

Be sure to head on over to our social media accounts, including Twitter, Facebook and Instagram to learn more about imperative training’s win. To learn more about the Salford Business Awards and see the previous winners, head on over to

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