Emma Lloyd

Creative and Marketing Manager 

As the Creative and Marketing Manager for the business, my main goal is to promote the brand and widen our identity across our target industries and the general market. As part of the Senior Management Team, I help to form the business and marketing strategy as well as managing our creative and digital solutions, and being the point of contact for relevant agencies.

Responsible for our online and offline activity, I ensure projects are completed and delivered to ensure maximum effectiveness and ROI. This can range from email marketing to social media strategy, from managing our portfolio of websites to project managing our recent app development and product demonstration videos.

Managing a team of Creative & Marketing Assistants as well as a Graphic Designer, I ensure a coherent message for all our communications, in line with our brand guidelines. Promoting the brand identity and raising awareness is our main goal, which we do through a number of channels including mail shots, press releases, content management and video content. Website management and maintenance is key to my and the team's role, as it is the key representation of the business.

I enjoy my role in the creative team as every day involves a new challenge, as the tools we use are constantly changing and updating, and I am always learning. As a highly organised person, I enjoy seeing the finished results of the projects we implement and the incredible impact it has on the business.

I also work closely with the Managing Director on all aspects of the business including our strategy, growth and vision.

Any questions? You can send me an email here: emma.lloyd@imperativetraining.com

    

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